by chalin | Jul 12, 2014 | Crowdfunding
There’s a lesson I learned when launching my failed Kickstarter campaign. It seems obvious now, but I just didn’t see it before when I was working on my campaign. It’s very simple and it’s something every good marketer knows: Your Twitter and...
by | Jul 6, 2014 | Crowdfunding
Not too long ago I launched a Kickstarter campaign for a web series I wrote called Bionique. We had one episode and a kick-ass trailer that everybody liked. Some people thought it looked like a regular TV show. But the campaign failed… miserably. We were asking...
by | Jul 6, 2014 | Crowdfunding
This seems to be the eternal question, there’s a million articles out there with the pros and cons about each one. In the end, I realized it doesn’t matter that much. For our campaign we decided to go with Kickstarter mainly for two reasons:...
by chalin | Apr 25, 2013 | Crowdfunding
When I was designing the different rewards for the Bionique Kickstarter I made a simple spreadsheet to quickly calculate how many people I needed and at what reward levels. I shared my spreadsheets with a couple friends and they found them useful so I decided to share...
